Episode Episode 1
Season 2

WeWork – The Unicorn That Really Was A Fairy Story

“He was good at presenting this kind of grand vision for WeWork. That they weren’t just renting out office space. They were changing the way that people worked and giving people a better day at work, and this was a pretty inspiring message.”

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Show notes

In this episode we take an in-depth look at the fall-out from the ill-fated IPO of co-working giant WeWork.

A business that was created in the sharp-elbowed real estate market in New York, WeWork came to define what an office and organisational culture should look like for legions of Millennials and Generation Z worker. It spawned countless imitations with competitors scrambling to keep up with its innovations and number of openings.

At the helm was co-founder and CEO Adam Neumann whose extraordinary energy and vision combined with an enormous talent for self -promotion and propaganda was almost messianic. Yet underneath a business that seemingly carried all before it were some troubling signs.

Charting this extraordinary story is Reeves Wiedeman whose book Billion Dollar Loser provides a meticulously researched account from WeWorks conception through to its failed stock market debut. Reeves is a contributing editor at New York Magazine and has written for The New Yorker, The New York Times Magazine, Harpers, Rolling Stone and other publications.

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