In this episode we take an in-depth look at the fall-out from the ill-fated IPO of co-working giant WeWork.
A business that was created in the sharp-elbowed real estate market in New York, WeWork came to define what an office and organisational culture should look like for legions of Millennials and Generation Z worker. It spawned countless imitations with competitors scrambling to keep up with its innovations and number of openings.
At the helm was co-founder and CEO Adam Neumann whose extraordinary energy and vision combined with an enormous talent for self -promotion and propaganda was almost messianic. Yet underneath a business that seemingly carried all before it were some troubling signs.
Charting this extraordinary story is Reeves Wiedeman whose book Billion Dollar Loser provides a meticulously researched account from WeWorks conception through to its failed stock market debut. Reeves is a contributing editor at New York Magazine and has written for The New Yorker, The New York Times Magazine, Harpers, Rolling Stone and other publications.