The Hiut Denim Company
Cardigan is a small town in Wales home to 4000 people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades. Then one day the factory closed. It left town. But all that skill and knowhow remained but without any way of showing the world what they could do.
Meet David Hieatt. David is the co-founder of the Hiut Denim Company. He started his business to bring denim manufacturing back to Cardigan and to use all that skill on his doorstep and to breathe new life into his town. It’s been a huge success. The firm’s laser focus commitment to quality has seen it win legions of fans from rock stars to royalty.
About David Hieatt
David has always been passionate about building brands. Aged just 13, David was already sending sports apparel brands marketing critiques; often travelling to London to attend trade shows and meet with marketing executives. An early brush with bankruptcy, a successful career as a creative for the then leading ad agency Saatchi & Saatchi (despite being dyslexic), David then went on to be the founder of Howies, the outdoor and sports clothing brand that he sold to The Timberland Company.
Getting A Town Back To Work
Not particularly motivated to start a new business, David’s business plan for a new denim brand was put to one side. Then one day, David received a call from a friend who asked him about his business plan. David explained that he wasn’t motivated to start with the friend replying ‘It’s not about you David. It’s about getting the town back to work’.
In this Episode
I promise you’ll learn more about organisational purpose, employee engagement, wellbeing, teamwork and community than you’ll get from a hundred journals, blogs and articles. How remarkable that it takes a non HR person to effectively communicate the very essence of what HR is about including:
The clear business case for looking after your workers;
Humble bosses get out of their employee’s way;
‘Hire for hunger’ – seek out geekiness and obsession when finding talent;
Let employees create their own working patterns;
Organisational mission is not just a statement, it’s also a question;
A job that has meaning is crucial for team success.
Tell me me what YOU think
Tell me what you think of this interview. Email me at email@example.com
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To listen to the full episode, download a transcript and view all the other Oven-Ready HR podcast episodes or find out more about Oven-Ready HR and Chris Taylor your show host visit https://ovenreadyhr.com